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A few years later, the site was ported to Apple’s iOS platform and to Google’s Android platform. Created in 2004, Roblox initially offered programs for the Windows operating system. Roblox also has 62 million registered developers, which the company says is one of the largest developer communities in the world.

As of 2018, Roblox has about 166 million monthly active users, including half of all American children. Robux can be earned through gameplay, or purchased using real currency. The platform is free to play, but to access certain features and services, like changing their avatar or weapon, buying additional virtual items and registering a server, users are required to use Robux. Users can also earn Robux by inviting their friends to play the platform’s games, referred to as “lending”, and by playing game servers offered by Roblox-based businesses, such as virtual clothing stores and virtual arcades. The company has said that Roblox generates over half of its revenue through content creation.

Roblox also allows players to design content for other players to download and play. Robux can be used to buy virtual items and services within Roblox, including changing one’s avatar and weapon, playing games, registering a server, downloading and hosting additional content, and advertising for Roblox-based businesses. Robux can be earned by playing games or purchasing them with real currency. Roblox’s free-to-play model is based on the “Minecraft model”, which allows players to access most of the system’s features by using the platform’s virtual currency called Robux. The platform allows players to build their own games and play those created by others. Roblox is an online game creation platform and game distribution system that was founded in 2004 by web developer and video game industry veteran David Baszucki, and software developer and game designer Erik Cassel.

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